Type

• UX

• UI

• Web Design

• E-commerce

Goal

My goal is to optimize our website to enhance user engagement and boost sales conversion by improving navigation, visual appeal, checkout process, personalization,  accessibility, feedback integration, performance optimization, social integration, and analytics tracking.

Responsibilities

• Brand Identity Design

• Researching and Analysis

• Competetive Audit

• Low-fidelity designs

• High-fidelity designs
  

Date

• February 2024

Competition

• Kruk

• Apart

• Marko

Insights

• Users prioritize intuitive navigation and detailed product information

• Strong brand identity sets competitors apart, highlighting the importance of storytelling

• Shipping & Returns is clearly displayed to a user

Overview

Designing UX/UI for a jewelry e-commerce site involves creating an intuitive, visually appealing, and accessible digital platform that prioritizes user needs, showcases products effectively, and drives conversions. Insights from user research and competitive analysis inform the design process, emphasizing mobile responsiveness, streamlined checkout, social integration, and brand storytelling to enhance the overall user experience and drive business growth.

What I learned

• Prioritize user needs and preferences in design decisions

• Optimize visual presentation to effectively showcase jewelry pieces

• Utilize storytelling to establish a strong brand identity and differentiate from competitors